Develop and execute PPC campaigns across Google Ads, Facebook Ads, and Apple Ads to increase brand awareness, drive traffic, and generate leads and sales.
Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.
Stay up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.

Proven experience managing PPC campaigns across Google Ads and Facebook Ads.
Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
Experience with keyword research, ad copywriting, bid management, and campaign optimization.
Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
Google Ads and Facebook Ads certification preferred.
Good English and Spanish communication skills (Bilingual).

PPC Specialist

Key skills