About this role
Role Overview
- Full funnel buildout: Identification and implementation of customer segments and ideal actions
- Evergreen email content written, designed, and executed (weekly emails to keep subscribers and paying customers engaged)
- Outlined customer journey and touch points per segment
- Lead magnet creation
- Email automation strategy and set up: Developed email automations for both subscribers and paying customers
- Monthly newsletter, a roundup of our blog articles and podcast as well as new product/feature launch communications, news & updates
- Record, edit and share new product/feature launch videos
- Write and promote new product/feature launches, news & updates in emails and dedicated landing pages
- Podcast strategy and execution: Create an independent podcast brand under the umbrella brand of Namaste.fit
- Create a list of potential guest speakers and manage outreach
- Schedule the podcast
- Edit the post-production
- Promote on social media
- teaser pre-interview, snippet post-interview
- Re-purpose transcript into blog article and highlights into social posts
- Social media marketing: Five organic posts a week created and scheduled
- Execution and optimization of social campaigns tied to content themes
- content to either be around lead magnet content or seasonal discounts and driving listeners/speakers on the podcast
- Website optimizations: Create and test different lead magnets for sign-ups
- Develop product walkthrough and explainer video recordings
- Write new feature release notes and announcements
Requirements
- Someone who is willing to roll up their sleeves, get a horizontal exposure across marketing verticals and be a part of a movement to make this world a happier and more successful place would be an ideal candidate for this role.
- You will have to be passionate about helping others as this is our main goal.
Benefits
- This job is funded by the Government of Canada's Student Work Placement Program (SWPP).