About this role
Role Overview
- Produce content for landing pages, email marketing, and nurture flows
- Create and configure automation and nurture flows
- Plan and send email marketing campaigns
- Set up lead scoring in the client's inbound platform
- Create and maintain lead segmentation
- Manage leads in the client's inbound platform
- Prepare monthly reports
Requirements
- Bachelor's degree in Marketing, Journalism, Advertising, or Languages/Literature
- Experience producing digital content
- Strong writing skills and good knowledge of grammar
- Previous experience with RD Station
- Preferred: Experience creating content for B2B companies