Lead the day-to-day management, maintenance, and optimization of Comply's WordPress website
Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience
Own website A/B testing and personalization initiatives to improve engagement and conversions
Own and evolve the SEO strategy using tools like SEMrush and Google Search Console
Implement best practices across on-page SEO, structured data, and internal linking
Partner with the content team to optimize site content for AI-driven search engines and generative platforms (GEO)
Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities
Run and report on A/B tests for site structure, CTAs, forms, and landing pages
Collaborate with sales and demand gen teams to align site experience with funnel goals
Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot
Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more
Use data to recommend and implement ongoing optimizations

4–6 years of experience in a web-focused marketing role
Hands-on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush
Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO)
Demonstrated ability to manage website projects and implement UX/UI improvements
Experience with conversion rate optimization and tools like Qualified or similar

Web Experience Manager

Key skills