About this role
Role Overview
- Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams.
- Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities.
- Partner with the events team to highlight customer voices at industry events and webinars. Support community-building efforts that foster peer-to-peer learning among customers.
- Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives.
- Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points.
- Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback.
Requirements
- 6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
- Proven track record building customer advocacy programs for technical audiences or early-stage companies
- Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
- Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
- Talent for making complex technical concepts accessible and compelling across different audiences
- Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
- Ability to build authentic relationships with founders and engineering leaders
- Thrives in fast-paced, ambiguous environments where you need to build programs from scratch.
Benefits
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow
- we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.