Own the freemium-to-paid conversion strategy across our mobile apps
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
Build segmentation strategies based on user behavior, device usage, and engagement patterns
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
Design and run experiments to improve trial activation, conversion, retention, and LTV
Analyze user journeys and identify drop-off points across the conversion funnel
Partner with product, engineering, and analytics teams to implement and scale growth initiatives

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
Experience working with freemium or subscription-based products
Experience converting existing users into paid subscribers
Experience working with mobile apps or digital platforms
Demonstrated ability to drive measurable growth outcomes
Preferred Experience:
Experience with lifecycle marketing and mobile analytics platforms such as:
Braze
Amplitude
Mixpanel
Firebase
Iterable
Customer.io
Experience running A/B testing and experimentation programs.

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay review
Health and wellness benefits, including free gym membership
Quarterly team-building events

Growth Marketing Manager – Mobile App

Key skills