Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.
Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion.
Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels.
Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.
Analyze customer data and subscription metrics to identify opportunities for growth and improvement.
Drive the development and execution of targeted marketing campaigns to increase subscription conversions.
Lead pricing and packaging strategies to maximize revenue and customer satisfaction.
Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies.
Manage partnerships and initiatives to expand subscription reach and adoption.
Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance.

Bachelor’s degree in Business, Marketing, or a related field, required.
5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred
Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives.
Strong analytical skills with hands-on experience using data to inform experiments and growth decisions.
Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Strategic understanding of subscription business models and how software value evolves over time.
Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms.

Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events

Growth Marketing Manager – SaaS Subscriptions

Key skills