Build the growth strategy to scale BeReal’s user base. Drive the execution of all user acquisition channels (including paid UA, product-led growth, offline activities, partnerships, PR, content production, influencer marketing, organic growth, community management, ASO and app store relationships.)
Partner with cross-functional teams and product teams to ensure execution of the growth strategy and leverage resources effectively
Conduct systematic data analysis and leverage key metrics to measure channels performances, drive decision-making, prioritize growth initiatives and new opportunities.
Stay up-to-date with industry trends and competitors’ growth strategies to identify innovative activations
Requirements
You have at least 5-8 years of experience, and a proven track record in driving growth for consumer-facing digital product, preferably in social media or mobile apps
You already have leadership experiences with the ability to inspire and manage a team of 5+ people
You understand the mobile growth ecosystem in detail as well as branding performance
You are a data-driven, growth hacker with an entrepreneurial mindset and can adapt to a high-paced environment
You can demonstrate excellent teamwork and collaboration skills
You are fluent in English (fluency in French is a plus)