Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
Design & execute 1:Few Account-Based Marketing (ABM) initiatives
Track, analyze, and optimize programs and ABM initiatives
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
Build and maintain a complete and accurate account and contact database

10+ years of enterprise software marketing experience
Exceptional communication, writing, and organizational skills
Well organized with very high attention to detail
Expert in Microsoft Word, PowerPoint, and Excel
Self-directed and able to manage multiple projects under aggressive timelines and expectations
Proficient in delivering content via social media tools, including LinkedIn and Twitter
Working knowledge of Sigma, and marketing automation platform experience (Marketo)
Growth minded and a team player with a positive attitude

Field Marketing Director

Key skills