Salesforce Marketing Cloud Architect

Role Overview

• Define end-to-end Marketing Cloud architecture across Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Personalization.
• Lead enterprise multi-cloud architecture, integrating Marketing Cloud with Sales Cloud, Service Cloud, Data Cloud, and MuleSoft.
• Establish scalable, reusable frameworks for customer journeys, segmentation, and campaign orchestration.
• Drive adoption of AI-driven marketing (Einstein, GenAI, Agentforce) for personalization and optimization.
• Translate business requirements into scalable technical solutions and architecture blueprints.
• Design and implement real-time and batch data integration strategies.
• Architect customer data platforms (CDP/Data Cloud) for unified customer profiles and activation.
• Lead design of omnichannel engagement strategies (email, SMS, push, ads, web personalization).
• Define data models, data governance, and identity resolution strategies.
• Architect integrations using APIs, MuleSoft, event-driven architecture, and streaming (Kafka).
• Ensure compliance with privacy regulations (GDPR, CCPA, etc.).
• Serve as the technical authority for Marketing Cloud engagements.
• Lead architecture reviews, design governance, and best practices enforcement.
• Mentor architects, developers, and consultants across programs.
• Engage with executive stakeholders to align technology with business outcomes.
• Drive innovation using AI, automation, and advanced analytics.
• Build reusable accelerators and frameworks for faster delivery.
• Contribute to pre-sales, solutioning, and proposal development.

Requirements

• Overall experience with marketing technology should be at minimum of 6 years.
• Candidate should be proficient in Salesforce Marketing Cloud Engagement and have experience with Marketing Cloud Account Engagement (formerly known as Pardot).
• Candidate should also have experience with non-Salesforce Marketing tools, specifically Marketo.
• Familiarity with Salesforce and integration between SFMC and CRM.
• Experience with building marketing journeys and data extensions in Marketing Cloud.
• Experience as a Product owner or system owner for marketing tools.
• Experience managing a team of engineers.
• Demonstrated ability to handle marketing tasks across a variety of sources (Web-to-Lead, online advertising, social media).
• Demonstrated ability with increasing engagement with firm clients and ability to attribute revenue / client growth with marketing efforts.
• Preferably experience in marketing for financial services and sending marketing materials to investors.
• Preferably any experience with AI innovations in marketing.
• Excellent communication skills.

Tech Stack

• Cloud
• Kafka