About this role

Plan, create, and manage PPC campaigns (Search, Display, and Video)
Set up and monitor display campaigns on Taboola, Outbrain, and similar native ad networks
Perform keyword research, A/B testing, audience segmentation, and bid optimization
Implement and manage tracking pixels, UTM tagging, and attribution tools
Analyze and report on campaign performance with detailed KPIs
Collaborate with creative and content teams to align landing pages with ad messaging
Continuously test, learn, and improve based on analytics and industry trends

2+ years of hands-on PPC experience (Search + Display)
Proven experience with Taboola and Outbrain platforms
Strong knowledge of attribution modeling (first click, last click, linear, data-driven, etc.)
Proficiency with Google Ads, Google Analytics, Tag Manager, and native ad platforms
Understanding of UTM tracking and cross-channel attribution
Strong Excel/Google Sheets skills and experience with reporting dashboards
Excellent communication and project management skills
Must be detail-oriented, analytical, and self-driven
Nice to Have: Experience in the language services or B2B SaaS industry
Nice to Have: Experience with programmatic or retargeting platforms
Nice to Have: Familiarity with SEO and CRO principles

PPC Coordinator, Display Ads Specialist

Key skills