Vice President, B2B Marketing, Demand Generation

Role Overview

• Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.
• Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.
• Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.
• Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.
• Partner with sales, product, and leadership to build messaging that breaks through the noise.
• Tell our story through content that educates and inspires: white papers, case studies, videos, and more.
• Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.
• Ensure seamless alignment between marketing and sales.

Requirements

• A senior B2B marketing leader with deep demand gen chops.
• A strategic thinker who can also roll up your sleeves and execute.
• Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.
• Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.
• Collaborative, data-driven, and energized by growth.

Benefits

• Competitive Salary: $190,000–$225,000 base + equity
• Health & Wellness: Medical, dental, vision, FSA, EAP, 24/7 telehealth
• Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays
• Retirement Plan: 401(k) with immediate eligibility
• Growth: Tuition assistance, Udemy access, and continuous learning support