The Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business.
They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Google and Bing Advertising.
Delivering a top tier product of the Paid Media department for partners.
Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals.
Executing on effective performance marketing plans to achieve client business goals and effectively scale accounts.
Provide intelligent analysis, interpretation, and action plans based on campaign performance data.
Serve as a key strategic leader within the department and on account teams.
Requirements
4-5 years of digital marketing experience. 3+ years in agency setting
Minimum 4 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story.