Owning the execution, performance, and growth of marketing service within the book of business
Service complex, enterprise-level accounts
Involved in developing the Paid Media team through training and support
Support leadership in owning and improving a core pillar of the department’s business
Work under pressure and navigate client issues
Spearheads performance marketing efforts across marquee accounts
Execute effective performance marketing plans to achieve client business goals
Provide intelligent analysis based on campaign performance data
Act as a key strategic leader within the department and on account teams
Identify broader department knowledge gaps and implement trainings or solutions
Maintain excellent communication internally and externally
Serve as a role model for team to utilize available resources effectively

4-5 years of digital marketing experience. 3+ years in agency setting
Minimum 4 years of hands-on experience with Search Engine Marketing
Performance Max
Standard Shopping
YouTube Ads
Display Advertising
Local campaigns
Bing Ads
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Senior Performance Analyst, Paid Media

Key skills