Delivering a top tier product of the Paid Media department for partners
Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
Executing on effective performance marketing plans to achieve client business goals and effectively scale accounts
Advanced technical knowledge of paid media and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, technical acumen for channels)
Provide intelligent analysis, interpretation, and action plans based on campaign performance data
Serve as a key strategic leader within the department and on account teams
Acting on key coaching moments with team members to improve skillset and deliver a top tier product
Key point of escalation for strategic guidance and performance management
Actively participate in training material development process and presentation
Identify broader department knowledge gaps and collaborate with leadership and development leads to implement trainings, solutions or process improvements
Maintain frequent and excellent communication on both internal agency teams and externally with assigned clients
Serve as a role model in motivating the rest of the team to utilize available AI and outsource resources to assist in workflow whenever possible
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

4-5 years of digital marketing experience. 3+ years in agency setting
Minimum 4 years of hands-on experience with Search Engine Marketing
Performance Max
Standard Shopping
YouTube Ads
Display Advertising
Local campaigns
Bing Ads
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Significant campaign management experience in 3 or more of the following additional campaign types:
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Other skills required: Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Senior Performance Analyst, Paid Media

Key skills