Digital Marketing Manager

Role Overview

• Develop and implement comprehensive digital marketing strategies that align with our client’s business goals.
• Conduct market research and competitor analysis to identify opportunities and threats in the digital landscape.
• Identify and prioritize key digital channels for maximum impact, including SEO, SEM, social media, email, and content marketing.
• Plan, launch, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
• Monitor and optimize campaigns to maximize ROI and achieve key performance indicators (KPIs).
• Leverage A/B testing, conversion rate optimization, and data analytics to refine campaign performance.
• Develop and manage high-quality content, including blogs, articles, infographics, and videos, to align with brand messaging and goals.
• Implement social media strategies to build brand awareness and foster audience engagement.
• Create and maintain a content calendar to ensure consistent, timely delivery of content across all digital channels.
• Monitor social media performance, engage with followers, and manage community interactions.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Track, analyze, and report on the performance of all digital marketing activities using analytics tools.

Requirements

• At least 3 years in digital marketing, with hands-on experience in paid advertising, content marketing, and performance optimization.
• Professional fluency in English, with excellent communication skills (reading, writing, speaking).
• A degree in Marketing, Business, or relevant work experience.
• Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and marketing automation platforms like HubSpot, Marketo, or Pardot.
• Ability to interpret data, track KPIs, and make data-backed decisions to improve marketing performance.
• Deep understanding of PPC, display advertising, social media advertising, and conversion rate optimization.
• Strong ability to manage multiple campaigns, projects, and deadlines simultaneously.
• Ability to create seamless user experiences that drive conversions and engagement.