SEO is the primary focus of this role. You’ll own the firm’s search strategy end-to-end:
Develop and execute the firm’s SEO strategy to grow organic search visibility
Conduct keyword research and implement on-page optimisation across the website
Manage technical SEO foundations (site structure, metadata, page speed, schema)
Build and manage a link-building pipeline (guest posts, citations, partnerships)
Use tools like Ahrefs or SEMrush to track rankings, traffic, and opportunities
Provide regular SEO performance reports with clear recommendations
Manage and optimise Google Ads campaigns, including budget and performance tracking
Maintain and grow the firm’s presence on LinkedIn, Facebook, and Instagram
Plan, schedule, and publish content across channels in line with brand tone
Collaborate with internal staff to develop articles, updates, and campaign content
Coordinate publishing of website and blog content
Keep the website current and aligned with firm branding
Track and report on performance across SEO, Google Ads, and social channels
Translate data into clear insights and actionable recommendations
Assist with marketing planning and budget tracking as required
Liaise with external marketing providers and agencies
Coordinate campaigns and ensure deliverables are met on time
Assist with broader initiatives including sponsorships and promotions
Assist with general Admin tasks where needed

Digital Marketing Manager

Key skills