Digital Marketing Manager - Inbound Lead Gen Sales

OutsourcedIn is a company specializing in residential construction and property development, seeking a results-driven Digital Marketing Manager to enhance their inbound lead generation efforts. The role involves managing digital marketing strategies, creating sales funnels, and optimizing campaigns to generate high-quality leads for various property projects.

Responsibilities:

• Build and manage high-converting sales funnels using ClickFunnels, GoHighLevel, or similar platforms
• Create landing pages designed to maximise enquiry conversions
• Develop lead magnets, calculators, guides, and downloadable resources
• Optimise conversion rates across all marketing assets
• Implement A/B testing strategies to improve performance
• Manage Meta (Facebook & Instagram) advertising campaigns
• Manage Google Search, Display, Performance Max and YouTube campaigns
• Monitor and optimise cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Allocate and manage advertising budgets effectively
• Build and manage marketing automations
• Develop email nurturing campaigns and SMS sequences
• Implement lead scoring and pipeline tracking
• Integrate marketing platforms with CRM systems
• Work with developers to improve website performance
• Create SEO-focused content strategies
• Improve organic rankings for key construction and property development keywords
• Monitor website traffic and conversion metrics
• Track campaign performance across all channels
• Produce weekly and monthly reporting
• Analyse lead quality and conversion data
• Recommend improvements based on data insights
• Coordinate content creation for: Granny Flats, Duplex Developments, Custom Homes, Knockdown Rebuilds, Subdivisions, Property Investment
• Work with designers and video editors to create: Social media content, Ad creatives, Case studies, Client testimonials, Educational marketing materials

Requirements:

• 3+ years experience in digital marketing and lead generation
• Proven experience generating inbound leads through paid advertising
• Strong experience with ClickFunnels, GoHighLevel, WordPress, or similar platforms
• Experience running Meta Ads and Google Ads campaigns
• Strong understanding of CRM systems and marketing automation
• Experience building landing pages and sales funnels
• Strong analytical and reporting skills
• Excellent written and verbal English communication
• Experience within: Residential Construction, Property Development, Real Estate, Home Building, Granny Flat Industry
• Experience with: HubSpot, GoHighLevel, ClickFunnels, ActiveCampaign, Zapier, Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs