Overall ownership of the strategy for data collection, instrumentation, storage, analytics tools, and reporting
Develop specifications and serve as the “source of truth” for instrumentation, tagging, and other analytics implementation elements
3rd-party tool sourcing, evaluation, and selection
Develop insights and lead ideation, evaluation and implementation of a queue of a/b tests and other optimizations across acquisition channels, product and communications touch points that drive improvements in user activation, engagement, retention, and conversion metrics
Dashboard and visualization development and communication to key company and board stakeholders
Evangelize and drive buy-in for data and data-driven decision making as a source of value

7+ years of hands-on experience measuring and analyzing user funnels and behavior (advertising, marketing, acquisition, engagement, etc) in a production environment
A strong fluency in technical analytics fundamentals, e.g. tag management, a/b/multivariate testing, basic statistical analysis
At least 2 years of experience in mobile, and demonstrable familiarity with the universe of current web and mobile reporting, measurement, and analytics tools (app stores, Mixpanel, install attribution, Google Analytics, etc)
Experience with a consumer subscription product, and familiarity with marketing automation programs and tools, preferred.
The ability to independently generate and and effectively communicate insights based on data interpretation that help drive good decisions in a fast-moving, imperfect information environment
Exceptional organizational, written, and communications skills
The Director candidate will have 5+ years of experience and/or significant team leadership and production-scale experience

Director of Analytics – Mobile apps

Key skills