Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (including Canvas, Liquid, segmentation, and more).
Utilize real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
Transform data into practical insights
consistently test, learn, and refine strategies to enhance outcomes.
Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.
Serve as the primary Braze authority within our organization, maximizing the benefits of the platform.

A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

A competitive salary depending on experience
Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
Extra Rewards. Lucrative Ten Loyalty Rewards program.
Remote Working Holidays
possibilities to Travel and Work!
Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
ICAS Employee Health and Wellness (EHW P) services which are confidential and free for all employees to use.
Safe & secure offices in the Foreshore with complimentary off-street parking.

CRM Specialist

Key skills