Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS.
Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation.
Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space.
Monitor and analyze the effectiveness of organic content across all active platforms.
Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals.
Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives.

3–5 years of hands-on experience in social media analytics and campaign execution.
Proven experience running and optimizing B2B social media campaigns for SaaS or IT products.
Proficient with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and tools like Sprout Social, Hootsuite, or HubSpot.
Deep understanding of B2B social media metrics, full-funnel tracking, and performance attribution.
Familiarity with marketing automation and CRM tools such as Salesforce, HubSpot, or Marketo.
Comfortable with creating reports and visualizations using Excel, Google Sheets, Tableau, or Looker Studio.
Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Social Media Analyst

Key skills