Develop and execute strategic field marketing plans for the Japan region.
Collaborate with APAC marketing managers to ensure all efforts are consistent with broader GTM (Go-to-Market) strategies and campaigns.
Partner with the sales and alliance team to create targeted campaigns that generate new pipeline and accelerate existing pipeline.
Plan and host online and in-person events to create new sales opportunities, accelerate existing deals, and strengthen customer relationships.
Organize and execute corporate event such as "Inspire World Tour Tokyo" with the goal of attracting over 1,000 registrants.
Focus on corporate events and lead generation to build and maintain the sales pipeline.
Engage and support the existing customer base through community-building activities to foster growth and loyalty.
Align cross-functionally with Product, Digital & Content Marketing on the go to market strategy for your region

Minimum 3-5 years of experience as a Regional Marketing Manager
Experience with organizing local and regional events in Japan
Proficient in Salesforce and marketing automation tools (preferably Marketo)
Fluent Japanese with strong business-level English written and verbal communication skills
Great interpersonal and communication skills
Confident on a tradeshow booth to assist in our Product pitch
High degree of initiative and organization to drive projects to completion. Able to multi-task/manage multiple projects without losing sight of the highest priority items
A well-rounded, modern marketer, who is self-motivated and unafraid to take action
Strong communicator and creative thinker
Critical thinker and problem-solving skills
Team player
Good time-management skills

Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Senior Field Marketing Manager

Key skills