Create and execute content strategies for social media with a focus on B2B.
Produce copy for posts, articles, video scripts, and gated content (e-books, reports, etc.).
Develop and maintain an editorial calendar aligned with brand and client objectives.
Manage publishing and distribution of content across social media channels and blogs (WordPress).
Create visual posts using Canva, Adobe Express, or similar tools based on predefined templates.
Apply SEO knowledge to optimize content and expand reach.
Create and manage e-mail marketing campaigns and lead nurturing workflows.
Analyze performance metrics and generate insights to optimize strategies.
Use AI tools proficiently to produce text and images efficiently and with high quality.
Research and adapt content for specific market contexts, with the ability to work on legal, economics, finance, or related subjects.
Monitor trends in the legal market and digital marketing, identifying strategic opportunities.

Previous experience in social media for B2B, preferably in legal, financial, or corporate sectors.
Excellent writing and grammar skills, with experience producing content for multiple platforms.
Knowledge of SEO, including best practices for optimizing articles and posts.
Proficiency with AI tools for creating and optimizing visual and textual content.
Proficiency in Canva, Adobe Express, or similar tools for producing visual posts.
Familiarity with WordPress for publishing and managing articles.
Experience creating and managing e-mail marketing campaigns in RD Station, Mailchimp, or HubSpot.
Analytical ability to interpret metrics and propose improvement actions.
Strong teamwork skills and the ability to communicate clearly and assertively.
Dynamic, organized, and proactive profile with an aptitude for identifying growth opportunities.

Social Media and Content Analyst

Key skills