Spearheading the development of an annual marketing plan and budget
Collaborating with the global marketing team to ensure alignment with the latest tools, guidelines, and standards
Regionalizing and localizing core marketing programs across APJ countries
Crafting, developing, and distributing marketing collaterals, gimmicks, and campaign assets to enhance customer engagement and generate leads
Implementing lead and demand generation activities to broaden the customer database in APJ
Lead and drive co-marketing activities with channel partners including physical, hybrid and virtual events
Analyzing marketing plans to optimize and enhance marketing campaigns
Sourcing, engaging, and collaborating with third-party vendors to ensure the successful execution of campaigns and assigned tasks
Driving paid media initiatives to bolster brand awareness in the region
Establishing and managing relationships with Key Opinion Leaders (KOLs) from a consulting standpoint
Facilitating lead-sharing and co-selling initiatives in collaboration with Product Management, monitoring success, and intervening for improvement when necessary

Bachelor’s degree and a minimum of 5 years’ experience in the life sciences/biotech industry
Strong communicator with the ability to work with cross-functional teams without line management authority
Well organized ability to help drive projects, multi-task, and prioritize projects and tasks efficiently
Experience managing the lifecycle of a range of different product types from idea conceptualization through launch, growth and maturity, to their formal deletion
Successful track-record of working effectively across multiple functions
Fluency in Japanese or Korean considered a plus
Highly collaborative and team-focused
Experience with distributor management is a plus
Experience with digital asset management tools is a bonus
Excellent computing skills, with specific knowledge of Microsoft Office tool set; Salesforce.com knowledge is a plus
Proficiency in graphic design software and tools, such as Adobe Creative Suite
Proficient in digital marketing platforms, including HubSpot, analytics tools, and social media channels

Regional Marketing Specialist

Key skills