Regional marketing planning & budgeting
Develop and execute marketing plans aligned with global campaigns and local commercial goals
Manage the regional marketing budget with a focus on ROI and pipeline acceleration
Act as a key regional voice in shaping global-to-local campaign strategies
Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
Ensure alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up
Localise centrally produced content to suit regional audiences
Write and manage content across social media, newsletters, and campaign landing pages
Foster a culture of social sharing and executive amplification in region
Lead the execution of physical and digital events in-region, in collaboration with the global events team
Manage local media and sponsorship partnerships, ensuring performance reviews and spend optimisation
Own regional content adaptation and distribution for Top Employers Certification campaigns
Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
Maintain relationships with key partners, suppliers, and media contacts in-market

Native English & French language skills with excellent written and verbal communication skills
Bachelor’s degree (or equivalent) in business, marketing or a related field
Proven experience as a Marketing Manager or similar role, within B2B
Familiarity with the markets France, Belgium and The Netherlands
Experience with marketing automation (Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
Social media management and content creation skills – confident briefing design and writing digital copy
Previous experience with event planning and execution (online and offline)
Experience in the HR, Consulting, or professional services sectors is advantageous
You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.

Regional Marketing Manager – France, Benelux

Key skills