Strategic Marketing Manager - Supplies & Equipment

Demco, Inc. is dedicated to transforming schools and libraries into impactful environments. They are seeking a Strategic Marketing Manager to lead marketing initiatives for their Supplies and Equipment division, focusing on eCommerce and multi-channel campaigns to enhance growth and reach educational institutions.

Responsibilities:

• Lead end-to-end marketing strategy and execution for assigned product categories, with a focus on driving eCommerce growth and revenue
• Develop and manage a seasonal promotional calendar aligned to business priorities, product strategies, and key demand periods
• Create and execute integrated, multi-channel campaigns across eCommerce, catalogs, email, onsite merchandising, and paid media
• Partner closely with product, pricing, and sales teams to align on priorities, promotions, and assortment strategies
• Bring our categories to life through compelling storytelling across both digital and print channels
• Collaborate with external partners to amplify campaigns while maintaining ownership of strategy and performance
• Monitor and optimize campaigns using key performance metrics such as conversion rate, average order value, and revenue
• Identify growth opportunities using customer insights, historical performance, and market trends
• Serve as the marketing lead for your category, ensuring alignment and clarity across cross-functional teams

Requirements:

• Bachelor's degree in marketing, business, or a related field
• At least 5 years of experience in eCommerce marketing, category marketing, or campaign management
• Proven success driving revenue through multi-channel campaigns
• Experience managing promotional calendars and seasonal campaigns
• Strong understanding of omnichannel environments, including both digital and print (catalog experience is a plus)
• Ability to collaborate across teams including Product, Creative, and Performance Marketing
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent organization and project management skills with attention to detail
• A customer-first mindset and a passion for using insights to drive decisions
• Experience working in product-driven or SKU-heavy environments