Develop briefs and lead creative agencies to develop WW creative campaign strategies and content development, including but not limited to creative construct development, messaging framework, cross-channel creative leveraging channel best practices, program guidelines and oversight of photography and live-action shoots in partnership with our Agencies.
Manage the creation of all campaign materials, ensuring they align with marketing objectives and brand guidelines.
Oversee the campaign budget, ensuring funds are allocated effectively.
Lead a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign duration.
Collaborate closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.
Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.
Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution.

Proven experience running performance creative optimization across paid campaigns, with a track record of continuous testing and measurable lift
Ability to lead agency partners end-to-end through the creative development lifecycle (brief, develop, test, and execute), with proven track record of setting clear expectations, running fast feedback loops, and holding accountability for delivery, iteration, and performance outcomes.
Strong cross-functional operating skills: can align Performance Marketing + Media + creative/brand partners on priorities, timelines, and decision points
Experience building or operationalizing a test-and-learn program (process, governance, documentation, stakeholder alignment), not just executing one-off tests
Bachelor's degree in marketing, Business Administration, or a related field.
Master's degree is a nice to have.
8+ years of proven experience in Marketing Communications, performance marketing and creative campaign development, ideally within technology or consumer software.
Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative.
Excellent written and verbal communication, including crafting compelling briefs and presentations.
Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Worldwide Consumer Solutions Services Creative Strategy Lead

Key skills