Set the full funnel campaign strategy for our priority segments
Own the segment campaign strategy and roadmap
Translate segment narratives and product stories into concrete, multi touch segment campaigns
Act as an integrator across channels
Own the creation and ongoing refinement of integrated campaign briefs
Operationalize Sales tiering frameworks and account strategies for marketing plays
Lead integrated, multi‑channel segment campaigns
Partner with Content and Product & Customer Marketing to activate hero assets
Partner with Marketing Operations & Analytics to define segment‑level reporting views
Build and iterate on dashboards and reports
Build strong cross‑functional partnerships with Sales and SDR leaders
Align with Sales and RevOps on target account lists
Manage and develop a small, segment‑ and ABM‑focused team
Create operating rhythms that keep Growth, Product & Customer Marketing, MOPs, Sales, and channel owners aligned

6–9+ years of progressive experience in B2B demand generation, account‑based marketing, field/segment marketing, or similar, ideally within SaaS or a recurring revenue model
2–4+ years of people management experience, leading and developing marketers or field/segment teams
Deep familiarity with complex B2B sales motions and buying committees
Demonstrated success planning and executing integrated, segment‑level campaigns and programs across channels
Strong experience working with territory models, account plans, and segment/vertical tiering
Proven ability to partner closely with Product & Customer Marketing and Content teams
Comfort working with core B2B marketing and revenue tech
Advanced fluency with Salesforce account and opportunity data
Excellent stakeholder management and communication skills
A bias for action and experimentation

Senior Manager, Segment Campaign Strategy

Key skills