About this role

Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent
Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof)
Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization
Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation
Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders

5 plus years of experience in CRM, Lifecycle Marketing, or a related field
Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles
Expertise in SQL and working with large, disparate datasets
Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer
Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities

Senior Marketing Analyst, Customer Behavior – Lifecycle

Key skills