Support the execution and day-to-day management of Paid Social campaigns across Meta and TikTok, with some exposure to Google Ads, across four Americas markets
Monitor campaign performance and assist with optimizations — budgets, audiences, creatives, and bidding strategies — to improve ROAS and revenue outcomes
Build and maintain weekly and monthly performance reports (Excel / Tableau), tracking key metrics such as revenue, spend, ROAS, and trends (WoW, MoM, vs targets)
Support A/B testing initiatives across ad formats, creatives, and audiences — and help document learnings to improve future campaigns
Coordinate with internal teams and country stakeholders to ensure smooth campaign execution and alignment on seasonal activations (e.g. Hot Sale, Buen Fin, Black Friday)
Assist in maintaining internal tracking tools (e.g. Airtable) for campaign activity, budgets, and performance data
Analyze performance trends and help surface actionable insights to support the team's decision-making
Contribute ideas and help build best practices to improve and scale Paid Social across markets
Requirements
Currently pursuing or recently graduated in Marketing, Business, or a related field
Strong analytical mindset with attention to detail
Proactive, structured, and eager to learn in a fast-paced environment
Basic knowledge of Excel
Interest in performance marketing, influencers, and data-driven decision making
Advanced English (written and spoken)
Previous experience with tools such as Airtable, Tableau, GA4, or influencer platforms is a plus (not mandatory)
Tech Stack
Tableau
Benefits
Salary of $18,000 (MXN)
Food vouchers
Hybrid home office policy (60-40)
Pet-friendly office
Hands-on experience in a high-impact, performance-driven marketing channel
Exposure to global and regional teams across LATAM
Opportunity to work on real campaigns with measurable business impact
Ownership of projects and the ability to contribute ideas from day one
A steep learning curve in data analysis, performance marketing, and influencer strategy