Drive qualified pipeline and revenue growth through integrated campaigns
Improve funnel conversion and lead management in partnership with Sales and RevOps
Build a measurement and optimization engine for repeatable, data-driven performance improvements
Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels.
Account-Based Marketing (ABM): Partner with Sales to build and execute targeted account programs across priority segments, leveraging intent data and audience insights to engage buying committees at the right stage: from awareness through pipeline acceleration.
Full‑funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief through post-mortem.
Lead management supporting Sales: Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops.
Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and landing pages to maximize ROI.
Cross‑functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
Budget & vendor coordination: Support quarterly budget planning and manage day-to-day relationships with agencies/contractors and key platform partners to ensure on-time delivery and performance.
Requirements
6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus.
5+ years of B2B SaaS demand generation experience, with ownership of full-funnel and ABM campaign execution and optimization tied to pipeline metrics.
Demonstrated success running multi-channel digital programs across search, social, programmatic, and email/lifecycle.
Hands-on expertise with HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks.
High attention to detail and strong project management skills; ability to manage multiple concurrent programs and deadlines.
Exceptional communication and stakeholder management; comfortable presenting performance insights and recommendations to senior partners.
Tech Stack
SQL
Benefits
Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week!
Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed.
Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered!
Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ. Dental perks that even cover braces for the kiddos.
Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.
Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!