Be the champion of outbound communications—you own delivery end-to-end, from planning and briefing to activation and performance.
Demonstrate a deep understanding of messaging, timing, segmentation, and channel behaviour—you don’t just coordinate, you contribute to comms quality.
Work across our core channels: Email and SMS via Salesforce Marketing Cloud, Push notifications and In-App (message centre, scenes, carousels) via Airship, Web content campaigns in collaboration with the Digital team, delivered via Contentful.
Show clear evidence of past delivery—you’ve been in the detail, led with clarity, and delivered real results.
Build structured campaign plans mapped to customer lifecycle stages and commercial goals.
Help shift our campaigns from reactive to proactive—from one-off blasts to automated, insight-driven journeys.
Collaborate with various stakeholders across Content, Brand, CRM and various audience marketing managers
Consumer, Client, and Partners, to tailor messaging and creative to audience needs and business requirements.
Use customer and performance data to guide everything from audience definition to send time and content selection.
Own the delivery of monthly and quarterly reporting, including actionable insights and strategic recommendations.
Identify what’s working and what’s not—and push for change where it matters.
Partner with the Content team to analyse campaign content performance—what messages and formats work best for which segments and channels.
Feed findings into ongoing briefing cycles and campaign refinement processes.
Lead robust A/B and multivariate testing strategies to improve open rates, engagement, and conversion.
Bring structure to test-and-learn cycles—always with a view to improving performance over time.
Use and connect our marketing tech platforms effectively: Salesforce Marketing Cloud, Airship, Contentful, Bynder.
Requirements
Proven campaign management experience in a channel-focused communications environment
Strong knowledge of messaging strategy and channel behavior across: Email, SMS, Push, In-App (message centre, scenes, carousel), and Web
Demonstrable success delivering insight-led campaigns at pace and scale
Hands-on experience with key Martech tools: Salesforce Marketing Cloud, Airship, Contentful, and Bynder
Confident producing reporting dashboards and presenting campaign performance with impact
Comfortable coordinating with cross-functional teams and subject matter experts