Campaign Manager

Role Overview

• Be the champion of outbound communications—you own delivery end-to-end, from planning and briefing to activation and performance.
• Demonstrate a deep understanding of messaging, timing, segmentation, and channel behaviour—you don’t just coordinate, you contribute to comms quality.
• Work across our core channels: Email and SMS via Salesforce Marketing Cloud, Push notifications and In-App (message centre, scenes, carousels) via Airship, Web content campaigns in collaboration with the Digital team, delivered via Contentful.
• Show clear evidence of past delivery—you’ve been in the detail, led with clarity, and delivered real results.
• Build structured campaign plans mapped to customer lifecycle stages and commercial goals.
• Help shift our campaigns from reactive to proactive—from one-off blasts to automated, insight-driven journeys.
• Collaborate with various stakeholders across Content, Brand, CRM and various audience marketing managers
• Consumer, Client, and Partners, to tailor messaging and creative to audience needs and business requirements.
• Use customer and performance data to guide everything from audience definition to send time and content selection.
• Own the delivery of monthly and quarterly reporting, including actionable insights and strategic recommendations.
• Identify what’s working and what’s not—and push for change where it matters.
• Partner with the Content team to analyse campaign content performance—what messages and formats work best for which segments and channels.
• Feed findings into ongoing briefing cycles and campaign refinement processes.
• Lead robust A/B and multivariate testing strategies to improve open rates, engagement, and conversion.
• Bring structure to test-and-learn cycles—always with a view to improving performance over time.
• Use and connect our marketing tech platforms effectively: Salesforce Marketing Cloud, Airship, Contentful, Bynder.

Requirements

• Proven campaign management experience in a channel-focused communications environment
• Strong knowledge of messaging strategy and channel behavior across: Email, SMS, Push, In-App (message centre, scenes, carousel), and Web
• Demonstrable success delivering insight-led campaigns at pace and scale
• Hands-on experience with key Martech tools: Salesforce Marketing Cloud, Airship, Contentful, and Bynder
• Confident producing reporting dashboards and presenting campaign performance with impact
• Comfortable coordinating with cross-functional teams and subject matter experts

Tech Stack

• Cloud

Benefits

• Health insurance
• Professional development opportunities