SEO Strategist

Role Overview

• Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms
• Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses
• Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models
• Develop link building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments
• Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences
• Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities
• Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact
• Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients
• Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star
• Play an integral role as a strategic lead on a number of our accounts

Requirements

• 1+ year(s) of experience in hands-on, day to day management of SEO accounts
• Experience writing SEO tags, optimizing content, and link building
• Experience working in Shopify
• Ability to examine and understand data to drive decision making
• Analytical thinker
• always asking the “why” and not afraid to speak up
• Ability to manage tasks between different departments
• Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks
• Experience with Google Analytics, Ahrefs, and/or ScreamingFrog a plus
• E-commerce & direct response experience a plus
• Experience in WordPress, Webflow, Storyblock, or Magento a plus
• Experience creating new internal company processes to improve workflows a plus

Tech Stack

• Magento
• WordPress

Benefits

• Unlimited PTO
• Company-paid healthcare coverage
• Empower 401(k) with up to 4% company match
• $300 yearly continuing education stipend
• Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
• And much more!