Monitor and synthesize cultural trends and behavioral insights across verticals
Develop cultural POVs that inform brand strategy, creative briefs, audience segmentation, and thought leadership
Lead secondary research workstreams: social listening, media scan, and audience profiling
Connect qualitative and quantitative findings to generate insight-rich strategy inputs
Build and maintain a cultural intelligence repository

Bachelor’s degree (Anthropology, Sociology, Psychology, Communications, Marketing, or related fields preferred)
Four to six years of relevant experience in a cultural insights, strategic planning, or audience research role in an agency, consultancy, or trend firm
Strong command of qualitative research methodologies, secondary synthesis, and trend analysis frameworks
Fluency with at least two of the following tools: Meltwater, Talkwalker, GWI, Mintel, and MRI Simmons
Hands-on experience using GenAI tools (ChatGPT, Gemini, Claude, Midjourney, etc.)

Cultural Analyst

Key skills