Senior Copywriter – Marketing

Role Overview

• Creation of persuasive copy for: sales pages, lead capture pages (landing/opt-in pages), website copy, blog posts; email marketing, ad copy, scripts for VSLs (video sales letters) and sales scripts;
• Research (audience, buyer personas, and market)
• Support and creation of campaign hooks and slogans
• Creation and definition of the editorial line
• Support and formatting of offers for clients
• Direct collaboration with other team members to develop designs, videos, landing pages and any other assets required for success in the role.

Requirements

• Knowledge of Direct Marketing
• Proficiency in Direct Marketing strategies
• Knowledge of Neuromarketing
• Strong understanding of the sales process
• Proficiency with copywriting tools
• Knowledge of the customer journey
• Knowledge of product ladder/product suite
• Ability to work in a team
• Self-management / ability to work autonomously
• Analytical skills
• Clear and concise communication skills

Benefits

• Birthday day off
• Transportation allowance
• Meal allowance