In this key role you combine the craft of writing with data-driven strategy: copywriting and conversion optimization.
Conceptualize and write high-converting copy for digital ads (social ads, Google Ads) and landing pages that directly drive conversions.
Create compelling product detail pages and targeted email marketing sequences to activate customers.
Develop and implement an effective content marketing strategy that supports our business objectives.
Conduct keyword research, perform implementation-focused SEO copywriting, and produce high-quality, informative content (blog posts, how-to guides, FAQ sections).
Provide copy for our social media channels (captions, stories, etc.) with a focus on engagement and reach.
Proactive, brand-compliant community management and building and maintaining a positive online presence.
Independently maintain, structure, and publish all content in our CMS (Content Management System).
Work closely with graphic and video specialists to ensure text and visuals are perfectly aligned.

Excellent copywriting skills: proven experience writing sales-oriented marketing copy (please include work samples/portfolio).
Strong content marketing and SEO knowledge: able to derive content strategies, perform keyword research and optimize content for search engines.
Creativity and solid command of language: excellent, error-free German (C2) and the ability to make complex topics simple and emotionally engaging.
Digital marketing mindset: you think in KPIs, customer journeys and performance.
Tool proficiency: confident use of common digital tools (especially CMS platforms).
AI-assisted content optimization: you use modern AI tools to support research, brainstorm new content ideas, generate initial drafts and increase efficiency in the copywriting process.
Basic knowledge of design & video: an understanding of requirements for image and video assets to collaborate efficiently with design teams.
Experience in community management and working with various social media platforms.

Freedom and flexibility: remote work is standard for us.
Modern culture: a young company with a startup spirit and the opportunity to be part of a sustainable, innovative team.
Flat hierarchies: we value open, egalitarian communication and short decision-making paths.
Fitness benefit: access to our EGYM Wellpass offering.
Focus on your strengths: a role where strategic content marketing and copywriting are central, supported by modern AI technologies.
Training & innovation: we support your development through training, especially in forward-looking areas such as SEO and AI.

Copywriter, Content Marketing Specialist

Key skills