Develop and implement data strategies to support business objectives
Conduct complex data analysis to uncover insights and trends
Build and maintain data models and pipelines
Develop and implement data-driven marketing strategies
Analyze marketing campaign performance and provide actionable insights
Create interactive dashboards and reports to communicate findings
Conduct customer segmentation and profiling
Identify opportunities for marketing optimization
Collaborate with marketing teams to measure campaign effectiveness
Collaborate with cross-functional teams to identify data needs and opportunities
Provide data-driven recommendations to improve business performance
Stay up-to-date with the latest data technologies and trends

3+ years of experience in data analysis and business intelligence
Advanced proficiency in SQL and Python
Strong statistical knowledge and ability to apply statistical methods to solve complex problems
Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards
Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets
Strong communication skills to effectively convey complex findings to both technical and non-technical audiences
Data modeling and ETL experience to transform raw data into actionable insights
Operationally focused with a strong reliance on process and standards
Keen attention to detail & accuracy in reporting
Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework
Collaborative and highly communicative with team, peers, partners & executives
Ready to learn and solve problems both in isolation and in a team environment
Must know excel or Google sheets
power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)

Marketing Data Analyst

Key skills