Own Pipeline & Conversion (Your #1 Priority): Improve MQL→SAL conversion and drive pipeline growth.
Design and execute full-funnel demand generation strategies that move prospects through the funnel.
Build lead-nurturing programs across multiple touchpoints and continuously optimize.
Conduct funnel analysis to identify conversion gaps and opportunities.
Report on pipeline metrics, forecasts, and conversion trends to leadership.
Build Account-Based Marketing Programs: Develop and execute ABM strategies for high-value accounts.
Execute Marketing Automation & Technical Campaigns: Build campaigns in HubSpot and ensure proper tracking.
Direct Paid Media Strategy: Provide strategic direction to the paid media agency and review campaign performance.
Partner with Sales for Revenue Impact; refine MQL and SAL definitions based on what converts.
Measure, Optimize, Win: Maintain performance dashboards for demand generation activities and present monthly reports.

5+ years in B2B demand generation, ideally in enterprise SaaS or technical infrastructure.
Proven track record improving MQL→SQL or MQL→SAL conversion rates.
Built and scaled ABM programs for enterprise accounts.
Deep HubSpot expertise; you build campaigns yourself.
Worked with paid media platforms: LinkedIn Ads, Google Ads, retargeting.
Analytics-driven; live in dashboards, understand funnel mechanics, and make data-informed decisions.
Marketing automation mastery: HubSpot, Marketo, or Pardot.
Funnel analytics and conversion optimization.
Lead scoring and segmentation strategies.
Sales alignment and stakeholder management.
AI tools for efficiency and personalization.
Data over intuition mindset; test hypotheses.
Bias toward action; you’d rather ship, learn, and iterate.
Ownership mentality; you don’t make excuses.
Comfortable with ambiguity and rapid change.
Understand B2B enterprise sales cycles.
Strong points of view on what works and what doesn't.

Demand Generation Manager

Key skills