Director of Demand Generation

Role Overview

• Collaborate with Partnerships to source and engage new partner opportunities.
• Support event marketing initiatives including webinars, conferences, and partner activations.
• Track and report on pipeline contribution from partnership and event campaigns.
• Own end-to-end demand generation strategy: channels, programs, investments, and motions that build pipeline.
• Carry jointly-owned pipeline targets with Sales leadership.
• Build a diversified, predictable demand engine that scales efficiently.
• Expand addressable pipeline into new verticals and geographies.
• Own North America events and field marketing calendar (trade shows, Stord Summit, executive dinners, partner activations).
• Prioritize and resource high-ROI programs in partnership with Field Marketing leadership.
• Ensure every event investment is measured and contributing to pipeline.
• Build and scale ABM programs from one-to-one enterprise to one-to-many mid-market.
• Align with Sales leadership on target accounts and engagement strategies.
• Leverage intent data and first-party signals to activate in-market accounts.
• Own paid media strategy and budget across LinkedIn, Google, Meta, programmatic, and retargeting.
• Manage agency relationships and optimize campaigns for pipeline contribution.
• Integrate paid programs with ABM, content, and field initiatives.
• Build and lead a high-performing demand generation team.
• Manage external agencies and vendors, holding them accountable to pipeline outcomes.
• Foster a culture of ownership, execution, and continuous improvement.
• Partner with RevOps to ensure proper tracking, attribution, and reporting.

Requirements

• 10+ years in demand generation or growth marketing, including 4+ years leading teams and owning pipeline in a high-growth B2B SaaS or tech-enabled services company
• Proven track record building $100M+ ARR pipelines with efficient budgets
• Deep experience across full demand mix: ABM, events, field marketing, paid media, lifecycle, content syndication, partner marketing
• Hands-on expertise with HubSpot or Marketo, Salesforce, and modern demand tech stack including intent and enrichment tools
• Strong executive presence; able to present strategy and results to CEO and board
• Data-driven, analytical, and fluent in pipeline attribution and reporting
• Bonus: experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology

Benefits

• Equal opportunity employer
• Diversity value