Plan, implement and optimize marketing and sales funnels to generate demand via paid media (Google Ads, Meta Ads, etc.);
Create and optimize creatives and copy for high performance;
Execute A/B tests and propose continuous improvements;
Create and maintain dashboards in Looker Studio;
Configure and analyze metrics in Google Analytics and Google Tag Manager (server side/CAPI);
Perform diagnostics, monitor performance and propose data-driven action plans;
Report results and campaign progress in project management platforms;
Understand clients' businesses to align strategies with their real needs.

Certifications: Google Ads, Meta Ads and Google Analytics.
Tools: proficiency in Google Ads, Meta Ads, Looker Studio, Google Analytics, Google Tag Manager, Google Sheets; experience with CRM is desirable.
Languages: intermediate English is a plus.

Mid-level Performance Analyst

Key skills