Senior Manager, Partnerships – Influencer & Affiliate, Strategy & Design

Role Overview

• Architect and oversee paid and organic influencer/creator marketing strategy for all key accounts including awareness initiatives supporting brand tentpoles, as well as, consideration pushes to aid priority retailer moments.
• Manage and lead all partnership programming across clients, owning all aspects of the process including talent sourcing, contracts, negotiations, content briefing and final delivery of content.
• Drive accelerated growth and build brand advocacy via influencer/creator led social and digital communications setting and tracking KPIs across influencer initiatives, using data to guide strategy and optimize performance.
• Manage and optimize campaign budgets, forecasting and analyzing return on investment for key launches.
• Translate brand priorities into compelling influencer campaign platforms that connect with core audiences and inspire action.
• Lead creative concepting for always-on and tentpole influencer initiatives, ensuring ideas are insight-driven, socially native, and platform-relevant. Writing inspiring creative briefs and collaborating with influencers and creators to produce authentic, engaging content that feels native to each platform.
• Continuously evolve influencer creative approach in alignment with broader marketing strategy and retail focuses.
• Utilize influencer/creator analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming.
• Partner with brand and media AORs to champion partnership programming as a strategic channel within integrated campaigns. Collaborate with PR partners to align influencer and press moments, amplifying launches and key cultural moments.
• Act as a consultative partner in shaping how influencers and creators show up across omnichannel retail and marketing moments.
• Report regularly to leadership on progress, insights, and emerging opportunities.
• Collaborate with social and performance teams to ensure cohesive storytelling, alignment with brand strategy, and consistent delivery of KPIs.
• Establish and maintain clear creative guidelines tailored to influencer content while protecting brand integrity.
• Review and approve influencer creative, ensuring alignment with brand standards, tone of voice, and legal compliance.
• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and being able to translate to client business.
• Utilize analytics and testing frameworks to measure campaign effectiveness and inform ongoing media decisions.
• Develop standards, expertise and best practices to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer/creator marketing department, creating and implementing processes and timelines and owning big picture 360 go-to-market strategies.
• Manage direct reports and oversee day-to-day execution of campaigns and partnership programming across clients.
• Work hand-in-hand with business development to develop case studies, white papers, etc to fuel new client flywheel.
• Build relationships with talent agencies and representatives
• making appointments, ideating relationship cultivating initiatives, and ensuring Front Row is at the forefront of talent innovation.
• Manage relationships with Creator platform reps (i.e. Creator IQ).
• Take charge of how we are optimizing and growing both our internal partnership networks.

Requirements

• 5-6 years of relevant Agency experience in communications, influencer/creator marketing and PR or related roles including direct experience owning and operating high-growth influencer/creator programs.
• Excellent interpersonal skills, specifically a capacity for collaboration.
• Expert problem solving, prioritization, and decision-making capabilities.
• Strong skills to lead and collaborate with individuals having diverse priorities and goals.
• Proven leadership in guiding and effectively communicating with peers and team members.
• Excellent capability in self-drive, motivation, and emotional management.
• Experience in managing direct reports.
• Great at building relationships with clients and prospects.
• Entrepreneur mind focused on growing current client relationships and new business.
• Innovative thinker.
• Proficient in relevant platforms needed (i.e.: CreatorIQ)

Benefits

• Health, dental, and vision
• PTO
• 401K matching
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location
• headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava