Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability
Responsible for the performance and development of the sales team
Supporting the team to effectively close sales leads and develop new prospects
Initiates and coordinates development of action plans
Assists in the development and implementation of marketing plans as needed
Conducts one-on-one reviews with the sales team to build more effective communication, to understand training and development needs, and to provide insight for the improvement of all sales and activities
Provides timely feedback to senior management regarding performance
Pipeline management and reporting
Assists all sales personnel in preparation of proposals and presentations
Controls expenses to meet budget guidelines
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team
Interviews, recommends and hires sales team personnel based on criteria agreed upon by senior management.

5+ years of sales leadership experience in POS, payments, retail tech, or SaaS
Proven success leading both sales and marketing functions
Strong understanding of merchant services, interchange, and payment processing is a plus
Experience selling into independent retailers — wine & liquor industry experience is a strong plus
Strong business acumen
Strong presentation and negotiating skills
Comfortable in a fast-moving, high-growth environment
Excellent communicator and coach with the ability to inspire teams
Track record of opening new geographic markets and scaling regional field sales teams
Proven leadership and ability to motivate and drive direct reports
Results driven and self-motivated with a ‘can do’ attitude and determination to ‘close the deal’
Demonstrated written and verbal communication skills with senior levels of the organization (internal and external)
Data-driven mindset with strong Salesforce discipline
Demonstrated ability to influence actions and gain the support of others to meet objectives
Illustrates a strong sense of integrity and trust.

VP of Sales – Marketing

Key skills