Growth Lead

Role Overview

• Own relationships with key clients — strategy, communication, delivery, and results.
• Act as a senior point of contact, building trust through clarity, rigour, and follow-through.
• Translate client goals into clear growth plans across paid, CRM, product, and creative.
• Present performance updates, insights, and recommendations with confidence.
• Lead growth initiatives across paid media, CRM, product analytics, and experimentation.
• Be comfortable working directly in ad accounts to review structure, performance, and creative testing.
• Collaborate closely with Creative Leads on briefs, testing plans, and learnings.
• Ensure growth work is aligned across channels and teams, not siloed.
• Support and lead CRM migrations when needed (e.g. tooling changes, data cleanup, lifecycle restructuring).
• Plan and oversee email campaigns, lifecycle flows, and experimentation.
• Work with the team to ensure CRM activity is tied back to user behaviour and commercial impact.
• Map and review product analytics and event tracking with a clear understanding of how they feed growth decisions.
• Use data to diagnose funnel issues and prioritise experiments.
• Ensure insights from product and lifecycle data inform paid and creative strategy.
• Act as a senior leader within Aperture, supporting and educating the team.
• Review work for quality, clarity, and attention to detail — from dashboards to copy.
• Set high standards for execution and help others level up.
• Be proactive in spotting issues, gaps, or opportunities before they become problems.

Requirements

• 5+ years in a growth role across performance marketing, product, or lifecycle.
• Experience working directly with clients in a consulting, agency, or in-house environment.
• Comfort operating across multiple disciplines — paid, CRM, analytics, and creative.
• Experience mentoring or leading others.
• An eagle eye for detail — you notice the spelling mistake, the broken link, the wrong metric.
• Strong commercial judgement — you understand what actually moves the needle.
• Comfortable switching between strategic thinking and hands-on execution.
• Confident working in ad platforms, analytics tools, and CRM systems.
• Clear communicator who can explain complex ideas simply.
• Calm, organised, and accountable — even when juggling multiple clients and priorities.

Tech Stack

• Switching