Senior Event Marketing Manager

Role Overview

• Functionally own Federato’s third party and field events programLead strategy across Tier 1, Tier 2, and Tier 3 third party conferences
• Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
• Develop event strategies aligned to marketing, sales, and company goals
• Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
• Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction
• Evaluate event opportunities and present clear, data backed recommendations
• Own end to end execution across all third party and field events
• Manage budgets, timelines, logistics, vendors, contracts, and run of show
• Lead coordination with production partners, agencies, and external vendors
• Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
• Maintain strong relationships with conference organizers and industry partners
• Ensure consistently high quality execution across all programs
• Act as the primary point of accountability for cross functional alignment on events
• Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy
• Create clear processes, templates, and playbooks to scale execution
• Communicate proactively and clearly with all stakeholders
• Own reporting and performance measurement for the portfolio
• Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI
• Surface insights and recommendations to continuously improve program performance
• Build and maintain a feedback loop across sales, marketing, and leadership
• Elevate the portfolio beyond standard conference sponsorships
• Introduce new formats, experiential moments, and differentiated sponsorship concepts
• Challenge the status quo and continuously raise the bar for how Federato shows up in market

Requirements

• 7-10+ years of event marketing experience, ideally in B2B SaaS or a related field
• Proven ownership of complex third party and field event portfolios
• Experience leading Tiered conference strategies and field programs
• Strong strategic thinking with the ability to translate goals into executable plans
• Exceptional project management and operational rigor
• Confident negotiator with experience managing significant budgets and contracts
• Deep understanding of sales enablement and pipeline support through events
• Data driven mindset with experience using dashboards, metrics, and reporting
• Highly collaborative communicator who can influence across functions
• Strong creative instincts balanced with disciplined execution
• Thrives in a fast paced, scaling environment with high ownership.

Benefits

• Total compensation package does include stock options
• Additional perks