Social Media Manager

Role Overview

• Plan, create, and publish platform specific content for Instagram (Reels/Stories), TikTok, Facebook, and LinkedIn.
• Develop CTA driven content highlighting home improvement projects, DIY tips, and products.
• Maintain and manage the social media content calendar, taking strategic ownership of content planning.
• Produce or oversee the creation of short form videos, graphics, and other multimedia content.
• Engage with the community by responding to comments, messages, and inquiries promptly.
• Monitor social trends, home improvement topics, and audience interests to keep content relevant.
• Track performance metrics and use insights to optimize engagement, conversions, and lead generation.
• Collaborate with marketing and client teams to align social media content with campaigns, promotions, and email newsletters or other marketing channels.

Requirements

• 2+ years of experience in social media management or content creation, preferably with lifestyle, home improvement, or design brands.
• Proven ability to produce high quality short form video content.
• Proficiency in video editing, posting, and community engagement.
• C1 English proficiency (written and spoken).
• Deep understanding of platform algorithms and content best practices for IG, TikTok, and FB (LinkedIn is a plus).
• Ability to tailor content for each platform (e.g., Reels for IG, text posts for FB).
• Experience with multi-channel marketing, including email newsletters.
• Strong attention to detail and ability to manage multiple campaigns independently.
• Familiarity with social media scheduling tools (Buffer, Later, Hootsuite).
• Reliable device and high speed internet for remote work.