Paid Search Specialist, 12 Month Contract

Role Overview

• In conjunction with the Paid Media Manager, deliver the operational implementation of RI’s Paid media Strategy
• Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices
• Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
• Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
• Create & maintain best practice documents & guides to share with markets
• Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices
• Maintain strong market relationships, keeping them up to date on the progress and success of campaigns
• Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to, audits and ROI analysis.
• Investigate account & agency issues and source best-practice resolutions
• Support the Quality Score improvements across accounts
• Support the sharing of paid search learnings with the SEO team and all other digital channels
• Leverage organic search insights and plug them into paid search channels
• Where required set-up and manage accounts or campaigns to drive acquisition
• Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website
• Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.
• Collaborate with colleagues in our markets, across M&I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group
• Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements
• Stay on top of industry trends to ensure our paid search strategy remains ahead of the curve

Requirements

• Minimum 12 months experience in Google Ads Paid Search
• Google Ads Certified
• Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets
• Excellent English written and verbal communication skills
• Google Ads Interface and Editor experience
• Experience with analysis and reporting
• Desirable
• Undergraduate degree
• Experience in managing multi-lingual Paid Search Accounts
• Bing Search Engine Marketing (SEM) experience
• Paid social experience (Facebook, LinkedIn)
• Google Data Studio experience
• Google Analytics Certified(GA4)

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking