Crawley, England, United Kingdom of Great Britain and Northern Ireland
Contract
3 weeks ago
No Sponsorship
Key skills
AnalyticsCommunication
About this role
Role Overview
In conjunction with the Paid Media Manager, deliver the operational implementation of RI’s Paid media Strategy
Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices
Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
Create & maintain best practice documents & guides to share with markets
Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices
Maintain strong market relationships, keeping them up to date on the progress and success of campaigns
Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to, audits and ROI analysis.
Investigate account & agency issues and source best-practice resolutions
Support the Quality Score improvements across accounts
Support the sharing of paid search learnings with the SEO team and all other digital channels
Leverage organic search insights and plug them into paid search channels
Where required set-up and manage accounts or campaigns to drive acquisition
Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website
Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.
Collaborate with colleagues in our markets, across M&I categories, agencies and third-party suppliers to effectively deliver strategic paid search strategies to maximise the ROI of paid search across the RI group
Evaluate and manage agencies and third party suppliers, using ongoing KPI measurements
Stay on top of industry trends to ensure our paid search strategy remains ahead of the curve
Requirements
Minimum 12 months experience in Google Ads Paid Search
Google Ads Certified
Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets
Excellent English written and verbal communication skills
Google Ads Interface and Editor experience
Experience with analysis and reporting
Desirable
Undergraduate degree
Experience in managing multi-lingual Paid Search Accounts