Managing and improving key marketing platforms such as: Consent Management Platform (CMP), Analytics/reporting tools (GA4, Looker, etc.), Braze (CRM/automation), Google Tag Manager, Google Ad Manager (onsite banners), CMS
Defining and managing a roadmap for marketing technology improvements
Gathering requirements from marketing teams and turning them into clear, prioritised actions
Working with CRM and data teams to improve segmentation, triggers, personalisation and customer journeys
Identifying automation opportunities to reduce manual work and improve efficiency
Ensuring consent and data collection processes meet regulatory requirements
Improving tracking, attribution, data quality and reporting
Troubleshooting issues across tracking, integration and marketing tools
Communicating clearly with stakeholders about progress, risks and upcoming changes

3-5+ years' experience in marketing operations, marketing technology or digital marketing
Hands-on experience with tools such as: Consent Management Platforms, Analytics/reporting tools (GA4, Looker, Data Studio, etc.), Google Tag Manager, Braze or similar CRM/automation tools, CMS platforms and onsite personalisation tools
Good understanding of tracking, pixels, attribution and data layers
Experience building and improving marketing automation workflows and customer journeys
Strong analytical and problem-solving skills
Comfortable working with technical teams (engineering, data) and commercial teams
Understanding of GDPR, consent frameworks and responsible data use
Ability to manage multiple priorities in a fast-paced environment

Ad Operations Lead

Key skills