Role Overview

Product Positioning & Messaging: Define and evolve messaging across products, industries, and buyer segments to ensure we stand out in the market.
Omni-channel Consistency: Ensure messaging is consistent and compelling across the website, marketing campaigns, sales materials, and partner communications.
Technical Credibility: Elevate the depth of our messaging, ensuring it effectively communicates both technical capabilities and tangible business outcomes.
Go-to-Market (GTM) Leadership: Lead the GTM strategy for major product announcements, feature releases, and strategic initiatives.
Process Standardization: Establish and standardize repeatable launch processes that improve efficiency and impact.
Cross-functional Alignment: Drive tight alignment between Product, Marketing, Sales, and Customer Success to ensure unified execution.
Webinar Program: Partner with Demand Gen to shape the webinar program as a key channel for product storytelling and customer education.
Customer Marketing & Voice of Customer: Establish a structured Voice of Customer (VoC) program by consolidating insights from community, sales, and Customer Success to build a clear, reliable understanding of customer needs and behaviors.
Lifecycle Messaging: Develop targeted messaging that supports retention, expansion, and advocacy across the customer lifecycle.
Feedback Loops: Establish ongoing mechanisms to bring customer and market signals back into Product and GTM planning.
Competitive & Market Intelligence: Oversee structured competitive research and the development of battlecards and other enablement materials to empower the sales team.
Market Trends: Monitor industry shifts to proactively adjust our strategy.
ICP Refinement: Use data and buyer insights to refine our ICP and market segmentation constantly.
Revenue Enablement: Equip Sales and Partners with clear narratives, tools, training, and assets that reduce friction in the sales cycle.
Performance Impact: Focus on measurable improvements in win rates and sales velocity.
Team Leadership & Strategy: Lead, mentor, and scale the product marketing team, fostering a culture of accountability and execution discipline.
Strategic Planning: Set clear KPIs tied to growth and revenue impact.
Executive Collaboration: Partner closely with the CEO and Product leadership on roadmap messaging and long-term positioning.

Requirements

Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 8-10+ years of experience in Product Marketing, with a proven track record in a Director-level or leadership role within a high-growth B2B SaaS environment.
Ability to define strategy and align cross-functional teams rather than focusing solely on execution.
A collaborative leader who thrives in a visionary environment; honoring our established product heritage while successfully introducing the modern frameworks and strategic discipline needed for our next phase of growth.
Ability to translate complex technical product capabilities into clear business value for various audiences.
Strong ability to communicate & drive consensus among senior stakeholders (Product, Sales, Executive).
Experience using win/loss data and market feedback to drive strategic pivots.

Tech Stack

Benefits

Meaningful Work: Make a profound impact across our business, workplace and data integration product.
A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!

Senior Product Marketing Director

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