Director, Product Marketing

Role Overview

• Product Positioning & Messaging: Define and evolve messaging across products, industries, and buyer segments to ensure we stand out in the market.
• Omni-channel Consistency: Ensure messaging is consistent and compelling across the website, marketing campaigns, sales materials, and partner communications.
• Technical Credibility: Elevate the depth of our messaging, ensuring it effectively communicates both technical capabilities and tangible business outcomes.
• Go-to-Market (GTM) Leadership: Lead the GTM strategy for major product announcements, feature releases, and strategic initiatives.
• Process Standardization: Establish and standardize repeatable launch processes that improve efficiency and impact.
• Cross-functional Alignment: Drive tight alignment between Product, Marketing, Sales, and Customer Success to ensure unified execution.
• Webinar Program: Partner with Demand Gen to shape the webinar program as a key channel for product storytelling and customer education.
• Customer Marketing & Voice of Customer: Establish a structured Voice of Customer (VoC) program by consolidating insights from community, sales, and Customer Success to build a clear, reliable understanding of customer needs and behaviors.
• Lifecycle Messaging: Develop targeted messaging that supports retention, expansion, and advocacy across the customer lifecycle.
• Feedback Loops: Establish ongoing mechanisms to bring customer and market signals back into Product and GTM planning.
• Competitive & Market Intelligence: Oversee structured competitive research and the development of battlecards and other enablement materials to empower the sales team.
• Market Trends: Monitor industry shifts to proactively adjust our strategy.
• ICP Refinement: Use data and buyer insights to refine our ICP and market segmentation constantly.
• Revenue Enablement: Equip Sales and Partners with clear narratives, tools, training, and assets that reduce friction in the sales cycle.
• Performance Impact: Focus on measurable improvements in win rates and sales velocity.
• Team Leadership & Strategy: Lead, mentor, and scale the product marketing team, fostering a culture of accountability and execution discipline.
• Strategic Planning: Set clear KPIs tied to growth and revenue impact.
• Executive Collaboration: Partner closely with the CEO and Product leadership on roadmap messaging and long-term positioning.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 8-10+ years of experience in Product Marketing, with a proven track record in a Director-level or leadership role within a high-growth B2B SaaS environment.
• Ability to define strategy and align cross-functional teams rather than focusing solely on execution.
• A collaborative leader who thrives in a visionary environment; honoring our established product heritage while successfully introducing the modern frameworks and strategic discipline needed for our next phase of growth.
• Ability to translate complex technical product capabilities into clear business value for various audiences.
• Strong ability to communicate & drive consensus among senior stakeholders (Product, Sales, Executive).
• Experience using win/loss data and market feedback to drive strategic pivots.

Tech Stack

• Go

Benefits

• Meaningful Work: Make a profound impact across our business, workplace and data integration product.
• A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
• Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
• Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
• Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
• Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
• Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
• Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
• Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
• An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!