Product Marketing Manager

Role Overview

• Support the development and evolution of product positioning for Go1’s offerings, ensuring messaging resonates with priority customer segments, use cases, and buyer personas.
• Translate positioning into clear, customer-friendly narratives that can be consistently applied across marketing, sales, customer, and partner touchpoints.
• Partner with Product, Brand, and Marketing teams to help ensure consistency and clarity across Go1’s messaging.
• Create and maintain high-impact sales, customer, and partner-facing assets that support effective prospecting, deal progression, onboarding, renewals, and expansions, including pitch decks, demo support materials, objection handling, ROI narratives, executive briefings, and RFP responses.
• Develop templates, talk tracks, and narrative frameworks that enable Sales and Customer Success teams to run confident, value-driven conversations such as QBRs, renewal discussions, and upsell motions.
• Partner closely with Sales, Customer Success, and Partner teams to roll out messaging and assets, supporting understanding, adoption, and consistent usage in the field.
• Support go-to-market initiatives and product launches through internal enablement, readiness materials, and cross-functional coordination.
• Build a strong working understanding of the learning and HR technology landscape, including customer needs, market trends, and competitive alternatives.
• Contribute market and competitive insights to Product Marketing outputs such as battlecards, messaging guidance, and internal storytelling.
• Bring voice-of-customer and voice-of-sales insights into the Product Marketing team through analysis of Gong calls, win/loss insights, Salesforce data, and direct field feedback.

Requirements

• 3–5 years of experience in product marketing, go-to-market, content marketing, or a related role.
• Experience partnering with and influencing cross-functional teams such as Product, Sales, Customer Success, Partnerships, or Marketing.
• Strong storytelling skills, with the ability to translate complex product concepts into clear, compelling narratives.
• Excellent writing and presentation skills, with comfort adapting messaging for different audiences and formats.
• Demonstrated experience creating sales or customer-facing assets that are actively used by field teams.
• Research and analytical skills, with the ability to use data and insights to strengthen messaging and go-to-market execution.
• Experience in learning, HR tech, or B2B SaaS is a plus, but not required.

Benefits

• Competitive incentive plan in addition to salary
• Employee Stock Option Plan
• Insurance benefits with generous premium coverage
• Flexible approach to work
• Monthly work from home or transport reimbursement
• One time work from home office set up budget
• Unlimited access to the Go1 Learning Hub
• Professional development fund
• Volunteer leave to give back to the community
• PTO + Wellbeing days
• Flexible public holidays
• take the days off that are important to you, swap out the ones that are not
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program